Disney to allow use of AI in filmmaking; decision sparks online backlash

The Walt Disney Company is planning to allow the display of content created by artificial intelligence (AI) on Disney+, Euronews writes, citing the company’s CEO Bob Iger.

Iger said the company was “in the midst of rolling out the biggest and the most significant changes – from a product perspective, from a technology perspective” since Disney+ launched in 2019.

He added: “The other thing that we’re really excited about, that AI is going to give us the ability to do, is to provide users of Disney+ with a much more engaged experience, including the ability for them to create user-generated content and to consume user generated content – mostly short-form – from others”.

Disney fans weren’t best pleased – with some fearing that the ongoing proliferation of AI-generative slop will result in job losses, low-quality content and a betrayal of what Disney stands for.

Others urged Disney+ subscribers to boycott the platform and head to other animation studios, who have denounced the use of generative AI.