Macron’s aviator sunglasses bring big profits to manufacturer

French President Emmanuel Macron’s aviator sunglasses drove the shares of their maker, iVision Tech, almost 28% higher on Thursday after the French president’s look during his speech at the annual World Economic Forum in Davos went viral online, Euronews writes.

This “certainly created a wow effect on the stock”, iVision Tech CEO Stefano Fulchir told Reuters.

The share rally has added around 3.5 million euros to the Italian company’s market capitalization.

Macron’s office said the choice to wear sunglasses during his speech, which took place indoors, was to protect his eyes because of a burst blood vessel. It did not confirm the brand of the glasses.