‘No Fear. No Malice. No Envy.’: Johnny Depp launches his own alcohol brand

Celebrities launching liquor brands has become a popular move for artists looking to expand their empire.

Now, Johnny Depp is joining the likes of Beyoncé (and her SirDavis Whisky), Margot Robbie (Papa Salt Coastal gin), Brad Pitt (The Gardener Gin), Ryan Reynolds (Aviation Gin), George Clooney (Casamigos Tequila) and countless others with his brand of rum, Euronews writes.

Indeed, the Pirates of the Caribbean actor has entered the spirits industry with a Caribbean rum brand called Three Hearts.

“Rum holds the history of the islands,” said Depp. “It’s shaped by the hands of the people who grow the cane, ferment the spirit and age it over time.”

Beyond putting his name to the spirit, the bottle itself has been designed by Depp. He sketched the shape and its illustrations, which feature symbolism from the 62-year-old actor’s tattoos, as well as personal tributes.

The bottle is embossed with a skull, a lightning bolt, and three hearts which represent his ex-wife Vanessa Paradis and his two children Lily-Rose Depp and Jack Depp.

The top of the bottle features a bracelet-style charm and the base of the bottle features the brand’s motto: “No Fear. No Malice. No Envy.”