{"id":257233,"date":"2026-04-24T14:57:05","date_gmt":"2026-04-24T10:57:05","guid":{"rendered":"https:\/\/abcmedia.am\/?p=257233"},"modified":"2026-04-24T15:20:23","modified_gmt":"2026-04-24T11:20:23","slug":"employees-in-2-amazon-units-to-lose-official-job-titles-and-to-be-called-builders","status":"publish","type":"post","link":"https:\/\/abcmedia.am\/en\/news\/257233\/","title":{"rendered":"Employees in 2 Amazon units to lose official job titles and to be called \u2018builders\u2019"},"content":{"rendered":"\n

During Amazon’s annual review season now under ‌way, hundreds of employees will see their job titles stripped, Reuters<\/a> writes.<\/p>\n

The company is not punishing underperformers. Rather, in a test, it is tossing out traditional titles for white-collar workers in charge of products at its Ring and Blink home security units. Ring and Blink make internet-connected cameras and doorbells for home monitoring.<\/p>\n

Starting next month, they will be known simply as “builders” and their bosses as “builder leads.”<\/p>\n

Builder has become a catch-all term in Silicon Valley for workers who can single-handedly solve challenges, typically using AI, on projects that once required teams of engineers and project managers.<\/p>\n

The man overseeing the switch, currently titled chief product officer, laid out the rationale in an internal memo this month, which Reuters viewed. “We’re committed to making this ⁠an organization of the future, and that means being transparent and open to change,” Jason Mitura wrote in the email, confirmed by Amazon.<\/p>\n

“We’re moving to a single job family: Builder,” he wrote. “As Builders, we define and reward success through one question: what is the scope and magnitude of the customer value you create?”<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"