{"id":275188,"date":"2026-06-18T17:29:50","date_gmt":"2026-06-18T13:29:50","guid":{"rendered":"https:\/\/abcmedia.am\/?p=275188"},"modified":"2026-06-18T17:46:54","modified_gmt":"2026-06-18T13:46:54","slug":"apple-to-raise-prices-due-to-memory-chip-costs","status":"publish","type":"post","link":"https:\/\/abcmedia.am\/en\/news\/275188\/","title":{"rendered":"Apple to raise prices due to memory chip costs"},"content":{"rendered":"\n

Apple plans to raise the prices of its products as the cost of the memory chips it uses has surged, the BBC<\/a> writes, referring to the technology giant’s boss.<\/p>\n

Tim Cook, Apple’s outgoing chief executive, told the Wall Street Journal (WSJ) that price increases were “unavoidable” as the situation around memory chips had become “unsustainable.”<\/p>\n

He did not say when prices would rise or which products would be affected. It is also unclear whether the price hikes will affect the iPhone 18, which is expected to be launched in September.<\/p>\n

Memory chips are essential components in smart devices like mobile phones, but the boom in artificial intelligence (AI) has driven up their prices in recent months.<\/p>\n

“We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable,” Cook told the WSJ.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"

Apple plans to raise the prices of its products as the cost of the memory chips it uses has surged, the BBC writes, referring to the technology giant’s boss. Tim Cook, Apple’s outgoing chief executive, told the Wall Street Journal (WSJ) that price increases were “unavoidable” as the situation around memory chips had become “unsustainable.” […]<\/p>\n","protected":false},"author":7,"featured_media":275179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2,43,98],"tags":[],"class_list":["post-275188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-world","category-other-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/abcmedia.am\/en\/wp-json\/wp\/v2\/posts\/275188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abcmedia.am\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abcmedia.am\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abcmedia.am\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/abcmedia.am\/en\/wp-json\/wp\/v2\/comments?post=275188"}],"version-history":[{"count":1,"href":"https:\/\/abcmedia.am\/en\/wp-json\/wp\/v2\/posts\/275188\/revisions"}],"predecessor-version":[{"id":275189,"href":"https:\/\/abcmedia.am\/en\/wp-json\/wp\/v2\/posts\/275188\/revisions\/275189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abcmedia.am\/en\/wp-json\/wp\/v2\/media\/275179"}],"wp:attachment":[{"href":"https:\/\/abcmedia.am\/en\/wp-json\/wp\/v2\/media?parent=275188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abcmedia.am\/en\/wp-json\/wp\/v2\/categories?post=275188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abcmedia.am\/en\/wp-json\/wp\/v2\/tags?post=275188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}