{"id":277148,"date":"2026-06-24T14:50:46","date_gmt":"2026-06-24T10:50:46","guid":{"rendered":"https:\/\/abcmedia.am\/?p=277148"},"modified":"2026-06-24T15:07:22","modified_gmt":"2026-06-24T11:07:22","slug":"your-identity-is-your-ip-in-the-age-of-ai-cate-blanchett-launches-new-platform-against-unlicensed-ai-usage","status":"publish","type":"post","link":"https:\/\/abcmedia.am\/en\/news\/277148\/","title":{"rendered":"\u2018Your identity is your IP in the age of AI\u2019: Cate Blanchett launches new platform against unlicensed AI usage"},"content":{"rendered":"\n

The star presented the Human Consent Registry at an event hosted at the European Parliament in Brussels.<\/p>\n

“Your identity is your IP in the age of AI, and every person deserves the right to decide how AI can or cannot use it,” Blanchett said.<\/p>\n

The organization’s new registry provides users with the possibility to allow – with or without terms – or prohibit AI use of their name, image, voice, likeness and movement among other personal attributes.<\/p>\n

The tool is available to all individuals as well as third parties like agents and managers. As noted, it should eventually allow people to protect their works of arts, characters or brands.<\/p>\n

In March 2025, the star joined Paul McCartney, Ben Stiller and more than 400 celebrities and artists who sent an open letter to Donald Trump, urging his administration to not roll back copyright protections.<\/p>\n

Many artists have since spoken out against unlicensed AI use of their work and likeness. Some even took drastic action, like actor Matthew McConaughey, who trademarked his image and voice, including his iconic “alright, alright, alright” catchphrase.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"