Why is Elon Musk at war with Netflix over a children’s cartoon?

The world’s richest man, Elon Musk, has urged his quarter of a billion followers on X to boycott Netflix over what he describes as its “woke bias” and promotion of LGBTQ+ storylines, Euronews writes.

Musk, a multibillionaire worth a reported $500bn, has used his social media platform repeatedly over the past few days to attack the streaming service over its show Dead End: Paranormal Park, in which a character called Barney claims to be transgender.

The animated show was cancelled in 2023 after two seasons.

In a post on his X platform, Musk said “Cancel Netflix for the health of your kids.” while reposting a meme showing Netflix as a Trojan horse being welcomed into a castle marked as ‘your kids’.

It’s not the first time Musk has become obsessed with transgender issues and representation. He’s famously fallen out with his daughter Vivian Wilson after she transitioned.