Apple raises MacBook and iPad prices

Apple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip ​costs driven by the AI industry’s datacenter buildout, Reuters writes.

“We have never seen a component price increase this much, this quickly,” Apple ​said in a statement. “We have shielded our customers from these increases so far, but we have now reached a point where we need to begin ⁠raising prices on a number of products, including today’s increases for iPad and Mac.”

The move does not affect Apple’s main cash cow, the iPhone.