How a Chinese chef’s resemblance to Elon Musk boosted his business

A barbecue chef in northwest China has become an internet sensation after users noticed his striking resemblance to Elon Musk, prompting a wave of memes and jokes online, China South Morning Post writes.

Ma Jianping, 48, from Tongchuan in Shaanxi province, co-owns and operates Yilan Restaurant, where he showcases his culinary skills. Originally from Gansu province, Ma spent years working as an electrician before transitioning to the catering industry.

On July 26, a video showing Ma serving dishes at his restaurant quickly gained traction on Douyin, garnering over 1.3 million likes.

Hongxing News reported that customers had noted Ma’s resemblance to Musk even before his recent surge in fame. This coincidence was further highlighted by the fact that his surname, “Ma,” phonetically aligns with Musk.

Ma revealed to mainland media that his unexpected fame has left him feeling “shy and nervous.” He noted that business at his previously quiet restaurant has doubled, with many customers visiting specifically to meet him, take photos, and shake his hand.

One of his customers commended Ma for keeping his prices unchanged despite his new-found popularity.

Ma mentioned that over a dozen individuals have approached him with potential business opportunities, yet he has no plans to live-stream, preferring to focus on his restaurant.